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ECPAT and “Emma”—Shedding light on child prostitution
There is no topic as difficult or heartbreaking as child prostitution. ECPAT USA, a human rights group, partnered with a dotJWT team from JWT New York and Digitaria to take on this urgent problem in a...
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Digitaria’s Daiga Atvara named Ad Age’s “Women to Watch”
The annual Ad Age “Women to Watch” report profiles and celebrates the most accomplished women across advertising, media and marketing. Featured this week, Ad Age recognized Daiga Atvara, Chief...
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A JWT creative working at Digitaria: Week 1
Agencies are caught in an ongoing perception crisis. Traditional agencies are still seen by clients as lead strategic and creative partners, but not really the shop for digital work. Digital agencies...
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A JWT creative working at Digitaria: Week 2 The Invasion of Comic-Con
Week two in San Diego was eye-opening to say the least. Comic-Con invaded the city, transforming downtown into a mecca of pop culture. Early in the week, I watched Hollywood studios and video game...
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Vote for JWT’s SXSW 2013 Panels!
It feels like we just unpacked from Austin, but we are already ramping up for another great year at SXSW Interactive 2013. We’ve put together some must-see sessions to share next year, but we need your...
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Overcoming Regulation for Social Gratification in Five Steps
One of the biggest challenges my clients face is doing business under heavy regulation. Throughout the years I have worked in healthcare, R&D, energy, and finance sectors; all categories with...
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Trick or Treat: JWT gets its spook on
Halloween was in full swing in offices across our network this year. And just as you would expect, the inventive minds at JWT came up with costumes that did not disappoint. From binders full of women...
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Digital and Traditional Retail Collide This Holiday
The holiday season and the busiest time of year for retailers is back. In the U.S. the day after Thanksgiving, Black Friday, traditionally marks the beginning of the Christmas shopping season. With the...
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JWT Goes to Austin for SXSWi 2013
This week we’re excited to nerd out at one of the largest tech conferences in the U.S. In three days, JWTers from across our network will arrive in Austin for SXSW Interactive. This year we have a...
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JWT and Digitaria represented on the 2013 CLIO Awards Jury
Recognizing innovation and creative excellence, the CLIO Awards are a leading international awards competition for advertising, design, interactive and communications. Each year, top creative...
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The future of search
“Search” is in its infancy. Like most of today’s technology, and doubly so when we’re talking about user interfaces, we are witnessing the opening salvo of a centuries-long march toward the...
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Losing Control: The New Social Media Conversation
Social media is no longer a choice. For brands, the options are either doing it well and reaping the benefits or doing it poorly and suffering the consequences. While many companies understand this,...
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Marketing to Social-savvy Seniors
A couple weeks ago, I wrote about how my grandpa and I became Facebook friends, and what it meant for our family and his social and personal life. Springboarding off of that, today we’ll address how,...
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Vote for JWT’s SXSWi 2014 Panels!
It feels as though we just finished unpacking our suitcases from Austin, but it’s already time to start getting ready for SXSW Interactive 2014. We are putting together some exciting, must-see sessions...
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Analogies at AWX: Day 2 Recap
Every conference—from Social Media Week to SXSW—seems to have a couple overarching trends that nearly all the panels address in some way or another. Advertising Week X (#AWX) is another example. On one...
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Digitaria offers a pet’s-eye-view in “Nature’s Recipe for Moments”
If you’ve ever wondered what it would be like to see the world from your pet’s point of view, look no further than Digitaria’s new campaign for Nature’s Recipe. In “Nature’s Recipe for Moments,”...
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One-On-One with Digitaria’s Daiga Atvara
CPC Strategy specializes in creating ecommerce content on the Internet for a number of top level clients. They routinely blog about advertising, covering topics such as native advertising, insights...
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Big Idea 2014: The Next Big Idea Is Already Here
Dan Khabie is the CEO of Digitaria and has been selected as one of LinkedIn’s Influencers. He recently participated in a series in which Influencers picked big ideas that will shape 2014. Continue to...
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Social circuit: Facebook video ads, Instagram Direct
Big changes come with the new year, and it’s important to keep track of them. The Digitaria Blog stays on top of what’s new in the digital world and social media. For a look into new developments in...
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The Millennial Fan: One Big Theme from the IMG World Congress of Sports
Every year, leaders in the sports industry convene at the 2014 IMG World Congress of Sports. Hosted by the SportsBusiness Journal in Dana Point, CA, this annual event attracts sports business...
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